REFORM INDUSTRIES

The premise behind the original idea was that back in the day roughly 2003-2004 a few of us were competing in different "extreme" sports. I was wakeskating. A friend of mine was an upcoming Pro Wakeboarder named Justin Butinsky. Another one of us in the group was as upcoming surfer competing in pro/am contest. Well all of us being relatively unknown felt like we were mistreated by lack of name and or sponsors especially Justin he got the worst of it..So I had this rad idea for a company called Insane Company. Started early 2002 with about 50 shirts out there circulating in the world. The company soon flopped a year later. So here we are 2003 the group of us had become extremely supportive of each other going to all of our different sporting events. We had banded together in this rebellious militia so to speak. Our goals were such that we wanted to improve not only our lives but the sports we love too! There were so many politics involved in judged competitions we needed a "change" a "REFORM" to the book at which today standards are written. We need a name for our cause. We needed a face for our "MOVEMENT" I decided to bring back this idea for "Insane Company" This radical idea for a company. and use it as platform for this change. I started spreading the word of the idea every chance I got blogging, t-shirts a little street advertising. Recruiting anyone I could to this NEW MOVEMENT. Something was missing though something that simply got our message across. At this time Justin was starting picking up sponsors in wakeboarding one was a shop based iin Orlando, FL called Performance.. well one day after wakeboarding I noticed some of the stickers had fallen off his helmet leaving " r form"... r-form.. = REFORM This was it the catalyst we had been looking for and since we dealing with not just a sport but an entire industry... Reform Industries was born.

Since 2004 Reform has risen and has fallen and has risen and fallen well finally I decided the idea was going to be shelf not starting it until we had a solid foundation. Finally in 2006 I decided to really hold back on broadcasting it keeping the idea alive but dark in secrecy...

The time has come again THERE IS A MOVEMENT BREWING from sea to air, East coast to west coast! From your local surf spot to your local mountain. THE ACTION SPORTS OF TODAY WILL NEVER BE THE SAME... With progression at the helm and the athletes of tomorrow at the front line THE BOOK AT WHICH THE STANDARDS OF TODAY WERE WRITTEN WILL NEVER BE THE SAME!

WITH EVERY MOVEMENT, EVERY REVOLUTION,... THERE IS A MESSAGE... A CAUSE TO CONVEY, REFORM INDUSTRIES BRINGS THAT TO THE MASSES IN ONE NOT SO ORDINARY CLOTHING COMPANY!